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Going from "For Sale" to "SOLD"... Why Hiring a Broker Can Help


When the housing market favors buyers, it’s best to hire an experienced real estate professional who can offer industry-specific advice on how to sell your home quickly. Here a few ways you can benefit from hiring a real estate broker:

  • A Marketing Plan to Get Your Property Noticed

Most real estate companies have the ability to market your home in a variety of online and print publications. The Multiple Listing Service is a tool used among brokers to list properties, and provide information on properties sold. Besides the MLS, there are a multitude of consumer web sites that will showcase your property to the buying public. Most likely, your broker will also display your property on his or her company's web site.  Also, ask if your broker plans to advertise your property via today's popular social media outlets. Besides online marketing, it is customary, and still very effective, for brokers to take advantage of print advertising.  There are various real estate magazines that showcase available properties.  Ask your broker which ones he or she regularly advertises in.

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This Age of Price Discovery

You can't have your cake and eat it too. Of course you can, if you choose to. The saying, however, is 'You can't eat your cake and have it too.' Information is a valuable commodity. What you don't know can't hurt you. Of course it can. The saying is 'What you don't know can't help you.' Currently, we are mired in the price discovery phase of a bottoming real estate market. A baffling and curious process involving buyers and sellers arriving at a transaction price for a specific item at a given time. Opinions may differ as to where this value rests. I welcome an opportunity to share our thoughts, mine and yours.

Til then,

Ray Mott
Principal broker and owner

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